Travel  Innovation

Technology has always been central to Booking Holdings’ work to take the complexity out of travel. Our brands use AI and other technologies to help travelers discover the right options, make more confident decisions, remove language barriers, and manage their journeys, while giving partners better tools to reach global demand and grow their businesses.

We focus our innovation on where it can deliver tangible value for our customers and partners. We test, learn, and scale what works, using AI to make the travel experience more relevant and responsive, and help our teams work smarter.

Our Connected Trip vision is at the heart of our innovation strategy. It is a multi-part offering designed to provide a truly seamless, one-stop experience for travelers. AI is helping accelerate this vision.

A More Connected Journey: We are bringing together the different elements of a trip, from accommodations to flights, ground transportation, attractions, dining, and more, using relevant information and context across each stage to make it easier for travelers to plan, book and manage everything in one place.

Generative AI Capabilities: We are embedding generative AI across our platforms, from AI-powered discovery and planning to agentic travel assistants and tools that help our partners better serve their customers. As these capabilities evolve, AI can increasingly connect context across the journey, anticipate travelers’ needs, help them take action and resolve issues faster.

Seamless, Flexible Payments: Our payments capabilities support more than 100 local payment methods and many currencies, helping travelers and partners transact securely and conveniently around the world while connecting the different components of a trip.

Complexity Handled Behind the Scenes: By handling the intricate and complex technical, operational and regulatory requirements of international travel, we allow travelers to focus less on logistics and more on what matters most: making memories and enjoying their journeys.